Kehillah—Extraordinary futures
Coupling a Silicon Valley mindset with rich traditions, Kehillah attracts those who seek world-class academics in a supportive community, empowering them with the knowledge and strength to flourish in a rapidly changing world with Kehillah as their anchor, their beacon, and their identity. The brand design and language needed to be prestigious and scholarly as well as modern and friendly.
Derived from the Hebrew alphabet, the symbol is meant to communicate a flourishing community as well as the growth of Kehillah's students.
The brand's kit of parts is flexible and can be used together or separately as design elements.
Art direction: Josh Levine
Design: Alicia Greenleaf
Brand Positioning: Josh Levine & Rachel Gold