
Berkeley Center for the Study of Religion
The University of California, Berkeley hosts a world-renowned group of faculty with rich expertise in the religious traditions of the world. Across departments, scholars make Berkeley one of the nation’s great places for teaching and learning about religion in all of its diverse forms. A joint initiative of the Deans of Humanities and Social Sciences, the Berkeley Center for the Study of Religion (BCSR) brings this community of scholars together. Our challenge was to create a logo and brand that could feel intellectual, mystical and non-denominational.

Calling upon inspiration from ancient geometry, nature, and rhythm, a conch-like wheel was created for the BCSR symbol.






Where appropriate, the "wheel" may animate or expand in a more organic way.




Art Direction: Katie Barcelona
Design: Alicia Greenleaf